Our Research

WHY WOMEN ARE RUNNING FOR OFFICE

Since the 2016 election, a record number of women have said they want to run for office. In partnership with Marie Claire magazine and Vote Run Lead, we surveyed 750 women to uncover everything from what's motivating them to their biggest fears.

GIRLS AND LEADERSHIP RESEARCH

New research underscores the uneven playing field for boys and girls when it comes to leadership. Parents see their daughters as natural-born leaders and a majority of these same parents believe that girls will have to work harder to enjoy the same success as boys. Moms and dads acknowledge that a gender gap in leadership and politics exists but they don’t necessarily view boys as more qualified leaders. In fact, most parents perceive both boys and girls to be equally likely to do a good job in a leadership role.

NAME IT. CHANGE IT.

She Should Run launched Name It. Change It. in 2010 with Women's Media Center and Lake Research Partners. This research project identifies how sexism, even mild sexist language and appearance based coverage, has an impact on voters’ likelihood to vote for a female candidate and on how favorable they feel toward a woman seeking office. These research findings also demonstrate the importance of calling out sexism when it occurs.