She Should Run launched Name It. Change It. in 2010 with Women's Media Center and Lake Research Partners. This research project identifies how sexism, even mild sexist language and appearance based coverage, has an impact on voters’ likelihood to vote for a female candidate and on how favorable they feel toward a woman seeking office. These research findings also demonstrate the importance of calling out sexism when it occurs.
New research underscores the uneven playing field for boys and girls when it comes to leadership. Parents see their daughters as natural-born leaders and a majority of these same parents believe that girls will have to work harder to enjoy the same success as boys. Moms and dads acknowledge that a gender gap in leadership and politics exists but they don’t necessarily view boys as more qualified leaders. In fact, most parents perceive both boys and girls to be equally likely to do a good job in a leadership role.
Vote With Your Purse is a nationally acclaimed research study that examines trends in women’s political giving and financial power, women’s political fundraising results in election years, as well as provides concrete ideas on how to tap the “power of the purse” for the 2012 elections and beyond. She Should Run has identified a historic opportunity to fundamentally change women’s approach to political giving.
This 2012 report scores the country’s twenty largest PACs, as well as the Democratic and Republican congressional party committees on their support of women candidates, with data from the Federal Election Commission and compiled by the Center for Responsive Politics. As PACs continue to play an increasingly important role in our elections, they have a responsibility to be part of the solution, not an additional barrier to women running for office.
On average, male cabinet appointees outnumber women cabinet appointees in our states by a ratio of two to one. A snapshot of their status in 2007: On the cabinet level, women hold a net average of 31% of appointments in the states. In some states, such as Texas and New Hampshire, not a single cabinet seat is held by a woman.