Barbie's Got Her Sights Set on The Oval Office
By Sarah Bruning
Screw the Malibu dream house—this Barbie’s headed for the White House. And the Naval Observatory, thankyouverymuch.
This morning, Mattel announced the release of four sets of President and Vice President dolls—yup, four all-female tickets. About time, right? Though the two-packs don’t feature the company’s new body types, they do incorporate variations on hair color, face shape, and skin tone, as well as two style options.
The dolls’ development stems from a partnership with She Should Run, a nonprofit organization working to dismantle the barriers to women serving in public affairs and, in turn, increase the number of women elected to public office. “We see this doll set as a timely and topical platform to further the conversation around female leadership,” says Lisa McKnight, General Manager and Senior Vice President, Barbie, in a press release. And as She Should Run’s co-founder and CEO, Erin Loos Cutraro, points out, it’s not just about showing women in political careers, but women of diverse backgrounds: "We believe that women of all backgrounds should have an equal shot at elected leadership positions and that our country will benefit from having a government with varied perspectives and experiences."
Amen to that. So while we wait to cast our votes for an IRL female POTUS, we’ll be voting with our dollar bills (the dolls are now on sale for $24.99 each).